Nancy Friedman to Present Educational Sessions at the National Association of Realtors National Conference

ST. LOUIS, MO/May 03, 2017 (STLRealEstate.News) Nancy Friedman, nationally known customer service keynote speaker, will deliver two educational programs on Customer Service at the National Association of Realtors Legislative Meetings and Trade Expo, May 19, 2017 in Washington, D.C.

The sessions will be held at the Omni Shoreham Hotel’s Palladian Room.  They are packed with ideas, tips, skills and techniques attendees can put to work immediately and forever.  Filled with Friedman’s unique humor, the programs are fast paced, relevant and memorable.

The National Association of Realtors , “The Voice for Real Estate,” is America’s largest trade association, representing 1.2 million members involved in all aspects of the residential and commercial real estate industries.

A popular Communications and Customer Service speaker, Friedman speaks regularly to association, franchise and corporate meetings of all types.  Businesses include food and restaurants, healthcare firms, travel agents, and so many more on techniques to Improve Face-to-Face Customer Service, Telephone Sales Training, and Communications Skills.

Her presentation at the NAR will be one of many presentations Friedman has delivered in the past 12 months.


Nancy Friedman, Customer Service Keynote Speaker and President of Telephone Doctor Customer Service Training, is one of America’s sought after speakers on sales, customer service and communication skills.  She has been published in The Wall Street Journal with her article “Don’t Strike Out With Your Customers” and a featured guest on Oprah, Today, Fox News, CNN, CBS This Morning, Canada Today, as well as hundreds of radio and TV programs across the country.  Selected as one of the 25 Most Influential Business Women in St. Louis, Friedman is the author of nine books on customer service.  She helps companies communicate better with their customers.

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National Association of Realtor’s REach Accelerator Program Welcomes Pearl Certification into Prestigious 2017 Class

VIENNA, Va.–(BUSINESS WIRE)–The National Association of Realtors® (NAR) announced on
Thursday that Virginia-based Pearl Certification will be participating
in the prestigious REach® technology accelerator program. The
2017 REach® selection process was particularly competitive,
as Pearl was one of only seven firms to be chosen from hundreds of
innovative companies that applied.

Pearl offers a high-performing home certification that enables
homeowners to recoup the value of investments in energy efficient
features when they sell their home. The company also works with builders
to certify new home construction.

“The REach® program will provide a tremendous boost to Pearl,
enhancing our ability to bring our home certification benefits to
homeowners and helping us to engage real estate agents from across the
U.S.,” said Pearl CEO and co-founder Cynthia Adams.

2016 home sales were 5.5 million strong, with consumer demand for
energy-efficient, high-performing homes continuing to grow. Pearl hopes
to capture 20 percent of those transactions through certification of the
homes’ high-performing features.

Each year, the National Association of Realtors® strategic
investment arm, Second Century Ventures (SCV), selects a small number of
applicants to participate in its REach® program. REach®
companies receive extensive mentorship and support as well as access to
new channels to engage NAR’s million-plus members.

“SCV is unique in its ability to leverage NAR’s industry connections and
insights, which position REach® companies for ultimate
success. This year’s class has tremendous potential to benefit Realtors® and
the clients they serve, well into the future,” said Dale Stinton,
president of SCV and NAR CEO.

Local home sellers are already experiencing the benefits of Pearl
certification. One Herndon, Virginia property received a Pearl Silver
Certification and sold for $36,000 more than the listing price with six
offers. “Having the home Pearl Certified made a big difference for this
home,” said the listing agent Julie Hawkins of KellerWilliams
Realty-Dulles. “Buyers saw the Pearl report and wanted to know more. It
was also very helpful in making sure we got the appraisal we needed.”

“I certify all of the high-performing homes I list – new and existing.
Pearl verifies their high-performing features, provides great marketing
materials and helps attract and educate buyers,” said Greg Slater, Nest
Realty agent and former president of the Charlottesville Area
Association of Realtors.

“The REach® program opens doors to the most influential and
experienced real estate professionals in the U.S.,” said Robin LeBaron,
co-founder and president/COO of Pearl. “REach® will help
Pearl position itself as a leading national certification standard for
high-performing homes.”

National professional development conference for Realtors comes to Tulsa

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How to find the perfect real estate agent, in 4 steps

house suburb
Start with deciding what neighborhood you want to be in
— many agents are experts in one area.


So you’ve decided to buy a home — congratulations! The first
step? Linking up with a real estate agent. Ideally, it’s someone
who can get you a good deal on your dream home and make
the process enjoyable.

“People want to find an agent or broker who’s honest and
trustworthy, because it’s likely the largest purchase they’re
going to make in their life,” Jessica Lautz, managing director of
survey research and communications at the National Association of
(NAR), told Business Insider.

Below, Lautz shares four important tips for finding the perfect
real estate agent.

1. Narrow down the neighborhood(s) you want to live in

Knowing what part of town you want to live in can help immensely
with your agent search, and ultimately, your home search, Lautz
says. The more specific you can be in what you’re looking for,
the better chance you have of finding someone whose experience in
a particular market aligns with your desires.

2. Ask friends or family for referrals

According to
NAR’s 2016 Profile of Homebuyers and Sellers report
, 42% of
buyers used an agent referred to them by friends, neighbors, or
relatives. For first-time buyers specifically, 52% relied on

Lautz says a referral from someone you trust can go a long way
and eliminate time spent vetting someone on your own.

3. Figure out their level of experience

If you’re considering an agent who was referred to you, you can
easily vet their experience and reputation by asking their
previous client about the pros and cons of working with them. For
first-time homebuyers, Lautz said, it’s a good idea to find
someone who is willing to “show you the ropes,” since the
homebuying process can be complicated and overwhelming at times.

An agent should also be thorough, she said. “Make sure there is someone with you who can
see the big things — like, the kitchen is nice, but maybe the
roof is leaking,” Lautz said. In other words, you want to make
sure your agent is detailed and upstanding, not simply trying to
close the deal or take advantage of your inexperience.

4. Determine whether they’re a realtor

Of course, you’ll want an agent who’s working in your best
interest. “Many agents pride
themselves on being community experts, posting on blogs and on
social media,” Lautz said.

While that’s one way to assess
their standing in the industry, she continued, the best way to
determine whether an agent is on your side is to ask if they’re
whether they belong to the National Association of Realtors, the
largest group of real estate professionals in the country with
more than 1.2 million members. Agents who belong to NAR have
“realtor” status and are
bound by a code of ethics
, says Lautz.

Tiffany Meyer elected president of Ohio Association of Realtors

The Ohio Realtors 2018 Leadership Team includes, from left, President-elect Anjanette Frye, President Tiffany Meyer and Treasurer Chris Reese.

Marchewka appointed to National Realtor Committee

PORTSMOUTH – Bob Marchewka, Principal Broker of One Commercial Real State, has been appointed to a national committee for realtors: the National Association of Realtors State and Local Issues Mobilization Committee. He will serve as an active member of the board through 2017 and 2018.

The Issues Mobilization Committee meets monthly to discuss and approve grant requests from state and local realtor boards across the country. These boards mobilize for or against various legislative proposals, or attempt to effect change in their communities through the political process.

This year, the May committee meeting will be held at the National Association of Realtors mid-year conference in Washington, DC. Marchewka will attend on behalf of One Commercial Real Estate, as well as the New England Commercial Property Exchange – one of the oldest and most established Commercial Information Exchange services in the country. The New England database serves to help professionals share real estate information in New Hampshire, Maine, Vermont and Massachusetts.

Bob Marchewka is the Founder and Principal Broker of One Commercial Real Estate, with over 25 years of experience in commercial real estate brokerage, management, development and consulting. He is the former President of the Commercial Investment Board of Realtors (NHCIBOR), and the current Chair for their Public Policy Committee.

Success Real Estate School Opens Branch On Gunbarrel Road …

Established in Memphis in 1992, Success Real Estate School has opened its seventh location in Chattanooga, joining its other locations in four states: Memphis and Nashville, Huntsville, Atlanta and Little Rock and Rogers, Ark.


Success Real Estate School is now the second real estate school to enter the Greater Chattanooga education market, giving career choices for those interested in pre-licensing, broker management and Georgia post license courses.

Led by practicing real estate brokers in the area, it also provides classes to fulfill license requirements to become a real estate agent as well as offers continuing education classes for licensed real estate agents.


“Business is good,” said Von Richcreek, general manager of Success Real Estate School, who is overseeing operations and marketing initiatives in four states, while also maintaining his role as director of its Nashville school. “We anticipate our company enrollment to continue to go up at a steady pace.”


The more than 1 million-member National Association of Realtors experienced a steady increase in Tennessee memberships between 2013 and 2016. In 2013, membership increased from a year prior by 5.06 percent; in 2014 by 7.94 percent, and in 2015 by 6.69 over a three-year period. To date, comparing month-to-month for October 2013 to October 2016, the percentage of membership change was 24.16 percent.


Mr. Richcreek said, “Companywide, Success Real Estate School has seen its classrooms packed with would-be real estate agents, during the frenetic days of the real estate boom, who hoped to cash-in on the dizzying upward spiral of home prices. Classes that once drew 60 students shrank to barely a 10th of that during the recession, but have since bounced back to an average of 30 or so.”


He said another recent survey trend is that more, younger realtors are entering the real estate industry. According to the 2016 National Association of Realtors’ (NAR) Member Profile, survey results report that the median age and years of experience of realtors has decreased as new and younger professionals enter the industry. Realtors’ median age decreased from 57 in 2014 to 53 in 2015, the lowest it has been since 2008 when the median age was 52.


Additionally, in a past 2015 NAR report, 41 percent of members were more than 60 years old, while only 2 percent were under age 30. In 2016’s NAR report, the percent of Realtors® over 60 years old dropped to 30 percent, and the number of those younger than 30 years rose to 5 percent. Thirteen percent of members who have two years or less experience are under 30 years of age.


“The media age of realtors is younger than in the past because more people entered the real estate profession this year (2016) than in past years, with 20 percent of members reporting one year or less of experience,” said 2016 NAR president Tom Salomone, broker-owner of Real Estate II, Inc. in Coral Springs, Fla.


“Success Real Estate School is experiencing these trends as we expect other real estate schools are also across the country,” said Susan Barnette, broker and director of its Chattanooga school. “It is exciting to have young, fresh perspectives enter our real estate industry.”


Changing a career can be daunting, added Ms. Barnette. “We understand change takes courage. And we also know how to make a career change a smooth one by assisting in the selection of the right state-certified courses to fit our students’ schedules from taking courses in the classroom, at home, or online as well as preparing our students to pass the state license exam.”


Success Real Estate School is located at 1510 Gunbarrel Road, Ste. 200. It serves the Greater Chattanooga area in and around Bradley, Hamilton, Meigs and McMinn counties, along with Catoosa, Dade, Walker and Whitfield counties in Ga. For further information, call (423) 296-1448, or visit online at


The National Association of Realtors is America’s largest trade association, representing more than 1.1 million members involved in all aspects of the residential and commercial real estate industries. Its survey results account for about half of all active real estate licensees in the United States. realtors go beyond state licensing requirements by subscribing to NAR’s Code of Ethics and standards of practice and committing to continuing education.

Realtors collect $18000 in school supplies

–>Realtors Association of Maui member and Wishing Well  . . . for Maui Students founder Sarah Sorenson poses with a few of the school supply-filled backpacks donated by attendees of the annual Presidents Circle Conference hosted by the National Association of Realtors Realtors Political Action Committee.

Realtors Association of Maui member and “Wishing Well . . . for Maui Students” founder Sarah Sorenson poses with a few of the school supply-filled backpacks donated by attendees of the annual President’s Circle Conference hosted by the National Association of Realtors’ Realtors Political Action Committee.

Hundreds of real estate professionals from towns and cities across the country convened at the Grand Wailea March 5 through 8 for the annual President’s Circle Conference hosted by the National Association of Realtors’ Realtors Political Action Committee. This year, conference attendees packed a little something extra in their suitcases: backpacks filled to the brim with school supplies for students on Maui, Lanai and Molokai.

The idea to collect the school supplies was conceived by Idaho Association of Realtors President Connie Fogle after she learned about the “Wishing Well . . . for Maui Students” program. Since its inception 10 years ago, the Wishing Well program has collected furniture, school supplies and other items with the goal of improving the educational experiences and opportunities for Maui County’s public school students.

Run entirely by volunteer Realtors Association of Maui members, the nonprofit organization has contributed more than $1.5 million in goods, services and cash donations to every school in Maui County.

RAM member and Wishing Well founder Sarah Sorenson was one of five recipients of Realtor Magazine’s 2016 Good Neighbor Awards. The awards program honors NAR members across the nation who have made a difference in their communities through volunteer work; Sorenson was the first winner from Hawaii.

Fogle, who was in attendance when Sorenson accepted her Good Neighbor award at a convention in November, successfully rallied support for the Wishing Well program through the President’s Circle Conference. It didn’t take much convincing: Conference attendees eagerly donated 133 backpacks filled with $18,000 worth of school supplies — running the gamut from pencils and pink pearl erasers to playground balls and scientific calculators — along with $2,700 in cash and gift cards.

These contributions will go a long way for Maui County students, said Sorenson, who was surprised to learn that the Wishing Well program had been chosen as a beneficiary. “I was shocked,” she said. “I was very honored when I realized this was the first time they’d reached out to a nonprofit.”

The Wishing Well program accepts donations year-round. Sorenson said many teachers have requested items that would help them in their classrooms. People looking to offload any new or gently used household or office items or who would like to purchase school supplies for the program, may call Sorenson at 283-3969. For more information about the program or to make a PayPal donation, visit

NAR and NAHREP Support Pam Patenaude for HUD Deputy Secretary

President Trump nominated Pamela Hughes Patenaude as Deputy Secretary of the U.S. Department of Housing and Urban Development (HUD) Friday. Patenuade has extensive experience working with HUD, holding the position of HUD assistant secretary for community planning and development under President George W. Bush. She was also integral to HUD under the Reagan administration and is the current president of the J. Ronald Terwillinger Foundation for American Families.

The National Association of REALTORS® (NAR) and The National Association of Hispanic Real Estate Professionals (NAHREP) issued statements in support of the nomination.

“The National Association of REALTORS® commends the Trump Administration for its nomination of Pam Patenaude for the position of deputy secretary,” said NAR President Bill Brown in a statement. “Pam’s extensive and strong background in real estate and housing will be an asset, and NAR has long enjoyed a strong relationship with Pam working on and advancing regulatory and policy initiatives.

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“Pam is an ideal candidate for the position; she understands the issues that impact the industry and our REALTOR® members, and we look forward to continuing our work together with HUD and Pam upon her confirmation to ensure that owning a home remains accessible and affordable so that more individuals can realize their dream of homeownership,” Brown said. “We encourage the Senate to move quickly and confirm her nomination.”

According to the NAHREP statement, “Pam is well versed on the issues related to Hispanic homeownership and will do an outstanding job serving the nation’s housing needs,” said Gary Acosta, Co-founder CEO of NAHREP. “NAHREP looks forward to working with Ms. Patenaude and HUD to advance the association’s mission in the coming years.”

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Pending home sales dip 0.8 percent in March





This 9,000-square foot home with 7 bedrooms sits on 85 acres in Kinnelon/Montville, on the shore of a 25-acre lake. It has two fieldstone fireplaces, a gourmet kitchen, lake views from nearly every room and a four-car garage. Offered for $5,888,888.
~ Courtesy of Joshua Baris, Coldwell Banker

WASHINGTON – Pending home sales in March maintained their recent high level, but momentum slackened slightly in most of the country as dearth supply weighed on activity, according to the National Association of Realtors. Only the South saw an uptick in contract signings last month.

The Pending Home Sales Index,*, a forward-looking indicator based on contract signings, declined 0.8 percent to 111.4 in March from 112.3 in February. Despite last month’s decrease, the index is 0.8 percent above a year ago.

Lawrence Yun, NAR chief economist, says sparse inventory levels caused a pullback in pending sales in March, but activity was still strong enough to be the third best in the past year. “Home shoppers are coming out in droves this spring and competing with each other for the meager amount of listings in the affordable price range,” he said. “In most areas, the lower the price of a home for sale, the more competition there is for it. That’s the reason why first-time buyers have yet to make up a larger share of the market this year, despite there being more sales overall.”

Pointing to revealing data from the March Realtors Confidence Index, Yun worries that the painfully low supply levels this spring could heighten price growth – at 6.8 percent last month – even more in the months ahead. Homes in March came off the market at a near-record pace, and indicating an increase in the likelihood of listings receiving multiple offers, 42 percent of homes sold at or above list price (the second highest amount since NAR began tracking in December 2012). Properties typically stayed on the market for 34 days in March, which is down from 47 days a year ago and is the second lowest since NAR began tracking in May 2011. The lowest was May 2016 at 32 days.

“Sellers are in the driver’s seat this spring as the intense competition for the few homes for sale is forcing many buyers to be aggressive in their offers,” said Yun. “Buyers are showing resiliency given the challenging conditions. However, at some point – and the sooner the better – price growth must ease to a healthier rate. Otherwise sales could slow if affordability conditions worsen.”

Yun forecasts for existing-home sales to be around 5.64 million this year, an increase of 3.5 percent from 2016 (5.45 million). The national median existing-home price this year is expected to increase around 5 percent. In 2016, existing sales increased 3.8 percent and prices rose 5.1 percent. The Pending Home Sales Index is a leading indicator for the housing sector, based on pending sales of existing homes. A sale is listed as pending when the contract has been signed but the transaction has not closed, though the sale usually is finalized within one or two months of signing.

The index is based on a large national sample, typically representing about 20 percent of transactions for existing-home sales. In developing the model for the index, it was demonstrated that the level of monthly sales-contract activity parallels the level of closed existing-home sales in the following two months.

An index of 100 is equal to the average level of contract activity during 2001, which was the first year to be examined. By coincidence, the volume of existing-home sales in 2001 fell within the range of 5.0 to 5.5 million, which is considered normal for the current U.S. population.

The PHSI in the Northeast decreased 2.9 percent to 99.1 in March, but is still 1.8 percent above a year ago. In the Midwest the index declined 1.2 percent to 109.6 in March, and is now 2.4 percent lower than March 2016.

Pending home sales in the South rose 1.2 percent to an index of 129.4 in March and are now 3.9 percent above last March. The index in the West fell 2.9 percent in March to 94.5, and is now 2.7 percent below a year ago.

NAR’s metropolitan area home price report for the first quarter will be released May 15, ExistingThe National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.2 million members involved in all aspects of the residential and commercial real estate industries.

-Home Sales for April will be reported May 24, and the next Pending Home Sales Index will be May 31; all release times are 10:00 a.m. ET.

Information about NAR is available at This and other news releases are posted in the “News, Blogs and Videos” tab on the website. Statistical data in this release, as well as other tables and surveys, are posted in the “Research and Statistics” tab.