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Coldwell Banker rebrands international luxury real estate program – Virginian

By Sandra J. Pennecke

sandra.pennecke@insidebiz.com

Coldwell Banker has been immersed in the real estate market since 1906.

The California company started filming previews of luxury homes about 60 years ago and often showed the previews in movie theaters.

That’s where the name, Coldwell Banker Previews International, originated. But now, Coldwell Banker has retired that name and brought its marketing into the 21st century to make it more modern and better express what it does.

The Global Luxury program was unveiled this month with a new logo, signage and website all reflective of the globalization of modern luxury. Agents will get rebranded stationery, business cards and marketing materials reflective of the new look.

The new website, coldwellbankerluxury.com, boasts a simple and sleek black-and-white logo with a take on the classic Coldwell Banker brand imagery. It will connect 750,000 luxury agents in multiple international markets and syndicate listings to real estate portals worldwide.

The need for a Global Luxury program is there and the numbers reflect it.

In 2016 Coldwell Banker affiliated sales associates represented home buyers and sellers in more than 25,000 luxury home sales transactions priced at $1 million or more. The company said its luxury property specialists handle about $130 million in luxury home sales every day.

“This is a new way of setting off beautiful luxury homes in our marketplace,” said Pat Steele, managing broker for the company’s Virginia Beach office, noting luxury homes in Hampton Roads range from $750,000 and above.

Those two words – global luxury – are what Dorcas Helfant-Browning, former president of the National Association of Realtors, said defines the program.

“You see that tagline wherever you are in the world and see that we cover the world,” Helfant-Browning said. “We handle luxury properties wherever you wish to be.”

The rebranding comes at an important time in today’s digital environment.

“Entrepreneurs are becoming far more mobile these days,” Helfant-Browing said. “And their desire to move, based on location, business atmosphere or political environment is very important.”

Helfant-Browning also pointed out luxury buyers come from different backgrounds whether they are executives, entertainers, artists, inventors or doctors and they may surface at any time and in any place.

According to the National Association of Realtors, $100 billion in U.S. property sales each year can be attributed to international buyers.

“We had to ensure the message was more relevant to the generation emerging into the global society,” Helfant-Browning said. “The words ‘global luxury’ say it all.”

Housing market takes spotlight

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NAR: Personal Safety Company Guard Llama Scores Deal on ABC’s "Shark Tank"

WASHINGTON, April 17, 2017 /PRNewswire/ — With an offer of $100,000 from investor Barbara Corcoran, 2015 REach real estate technology accelerator participant and personal safety device company, Guard Llama, is officially a part of “Shark Tank” television history.

Guard Llama offers a mobile personal security system that expedites the 9-1-1 dispatching process when dialing 9-1-1 is not possible. This technology caught the attention of the National Association of Realtors®‘ strategic investment arm, Second Century Ventures, which announced in 2015 that Guard Llama had been added to its growth technology accelerator program known as REach.

NAR President William E. Brown, a second-generation Realtor® from Alamo, California and founder of Investment Properties, congratulated the company on making their case before the Shark Tank panelists. “The Guard Llama team should be proud of their accomplishment,” he said. “Pitching a product is no small task, especially in front of well-known business leaders on national television, but the Guard Llama team did fantastic.”

NAR is committed to the safety and well-being of its members, and established the REALTOR® Safety Program to empower and inform members of the potential risks they face in this profession as well as how to navigate them safely. According to NAR’s 2016 Member Safety Report, while 95 percent of Realtors® have never been the victim of crime, 39 percent have found themselves in situations where they have feared for their safety or the safety of their personal information. Smart phone apps and devices are among the popular safety tools for real estate agents.

Guard Llama CEO Joe Parisi said that while the “Shark Tank” experience was intense, the event marked a real opportunity for his company.

“Anytime someone recognizes the value in your product and says they want to put an investment behind it, that’s a good day,” he said. “Having a celebrity businessperson do it on a national stage like “Shark Tank” is just extraordinary. This represented a chance to showcase what Guard Llama is doing to help make the world safer, and we’re looking forward to the good work we have ahead of us.”

Additional information on Guard Llama’s products and services is available on their website, guardllama.com/how-it-works/.  

The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.2 million members involved in all aspects of the residential and commercial real estate industries.

Information about NAR is available at www.realtor.org. This and other news releases are posted in the “News, Blogs and Video” tab on the website. 

 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/nar-personal-safety-company-guard-llama-scores-deal-on-abcs-shark-tank-300440204.html

SOURCE National Association of Realtors

Related Links

http://www.realtor.org

Do You Know Who’s Who in a Real Estate Transaction?

Listing agent, broker, agent, buyer’s representative, intermediary—you may have seen these and other terms in various real estate literature. Here’s a quick look at the many roles Realtors can fill in a real estate transaction.

Listing agent or listing broker

These people work for the seller, who has entered into an agreement to be represented by the broker’s firm. Sometimes, an agent who is affiliated with the broker will handle most of the transaction. However, the broker is ultimately responsible for everything his agent does. A listing agent’s or listing broker’s primary responsibility is to act in the best interests of the seller. Although he or she has no such formal duty to the buyer, licensees must treat all parties fairly.

Buyer’s agent, buyer’s broker, buyer’s representative

These people, of course, work for the buyer. Buyer’s agents and buyer’s brokers are sometimes both referred to as buyer’s representatives. No matter what they’re called, their

primary responsibility is to act in the best interests of the buyer. Sometimes, an agent who is affiliated with the broker will handle most of the transaction; however, the broker is ultimately responsible for the transaction.

Intermediary

As the name implies, an intermediary is a broker who acts as a go-between with the buyer and seller in a real estate transaction. Each intermediary situation is different, but all involve specific disclosures and rules that must be carried out exactly to conform with laws governing such transactions.

What about the Realtor?

Any licensed real estate professional can fill one of the roles mentioned above, but only a Realtor has also agreed to abide by a code of ethics. Realtors employ the highest level of professionalism to help you with your real estate needs.

If you’d like more information about buying, selling, or leasing property, visit TexasRealEstate.com.

The Greater Fort Worth Association of Realtors is one of more than 1,200 local boards and associations of the Realtors nationwide that comprise the National Association of Realtors. As the nation’s largest trade association, NAR is “The Voice for Real Estate,” representing over one million members involved in all aspects of the real estate industry. The Greater Fort Worth Association of Realtors serves approximately 3,200 members by providing MLS services, education, governmental affairs, etc. For more information, visit www.gfwar.org.

Tag: the National Association of Realtors

BEVERLEA WALZ PHOTO The Town Board held a public hearing on proposed short-term rental legislation in January and another is scheduled for Friday at 5 p.m. in the school auditorium. Pictured above at the previous meeting are, from left, Assistant Town Clerk Sharon Jacobs, Town Clerk Dorothy Ogar, Councilwoman Amber Brach-Williams, Councilman Jim Colligan, Supervisor Jim Dougherty, Councilman Paul Shepherd, Councilwoman Chris Lewis and Town Attorney Laury Dowd.

BEVERLEA WALZ PHOTO The Town Board held a public hearing on proposed short-term rental legislation in January and another is scheduled for Friday at 5 p.m. in the school auditorium. Pictured above at the previous meeting are, from left, Assistant Town Clerk Sharon Jacobs, Town Clerk Dorothy Ogar, Councilwoman Amber Brach-Williams, Councilman Jim Colligan, Supervisor Jim Dougherty, Councilman Paul Shepherd, Councilwoman Chris Lewis and Town Attorney Laury Dowd.

Residents protesting a proposed law to regulate short-term rentals (STRs) have hired a high-powered law firm to represent their side at a public hearing slated for April 7. (more…)

NAR Power Broker Roundtable: Building Wealth

The National Association of REALTORS® (NAR) Power Broker Roundtable this month discusses how to build wealth.

Moderator:
Robert Bailey
, Broker/Owner, Bailey Properties, Santa Cruz, Calif.; Liaison for Large Residential Firms Relations, NAR

Participants:
Mark Stark
, CEO, Berkshire Hathaway HomeServices, Nevada and Arizona
Mike Brodie, Broker/Owner, Keller Williams Realty, Plano, Texas
Tracy Kasper, Broker/Owner, Silverhawk Realty, Meridian, Idaho
Alex Milshteyn, Team Leader, Coldwell Banker Weir Manuel, Ann Arbor, Mich.

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Robert Bailey: I once read that building wealth is so simple that all you need to know can be summed up in a single sentence: spend less than you make and invest the difference wisely. But if you’re in the real estate business for the long haul, one of the biggest challenges you will face is creating a sustainable future. In fact, the issue of preparing REALTORS® for retirement is of such importance to NAR’s 2017 President Bill Brown that he has formed a Presidential Advisory Group (PAG) led by NAR Past President Sharon Millett. Today, we’ll talk to three brokers and a top-performing agent who are committed to the concept of building wealth. Mark, where does the process start for you?

Mark Stark: Agents need to ask themselves three questions. The first is, “Where am I now? Is my house paid off, am I meeting expenses, do I have enough income to support my lifestyle?” The second is, “What do I want? A decent income and lots of family time, or a yacht, three vacations a year, and property in three states?” And the third question is, “What am I willing to pay for what I want? Do I want to work 60 hours a week? Can I handle the risk and invest smart enough not to have to do that?” There has to be clarity about what you want and what you’re willing to do to get there.

Mike Brodie: Planning ahead is essential, as is carefully budgeting your time and money as you’re building your business. Then, as you amass more cash, you begin to create multiple streams of income, whether it’s buying rental property or investing in other ways, or starting your own business. I came to Keller Williams some 37 years ago because I believe their profit-sharing strategy can help real estate professionals fund their future. Whatever it is, you have to plan ahead.

Tracy Kasper: Bill Brown recently advised REALTORS® to not just look ahead to retirement, but to be on the lookout for opportunities that will help you retire gracefully. It struck a chord with me because being in real estate is a learning curve. You can stay ahead of it if you sustain and maintain your pipeline. Generating and regenerating leads every day is a sure way to succeed. Once you do that, you can begin to look for those multiple revenue streams, from investments, finding partnering opportunities with builders, rental agencies and others. Too many agents don’t think ahead.

Alex Milshteyn: I did. When I turned 30, after several successful years in the business, I made a rock-solid decision: I wanted to have the flexibility to retire at age 40 if I want to. I don’t know that I will want to retire then, but I know I want the freedom to be able to. So I sat down with a financial advisor and we mapped out a plan to get me there.

RB: Good for you! What’s your best advice to others?

AM: Start with a retirement account. Build revenue, then create a roadmap that works for you.

MS: Warren Buffett puts it this way: Choose the right story for yourself. It’s a personal decision, which is why you have to focus on where you are and where you want to be.

RB: How important is it for that message to come through loud and clear from the top?

MB: Critically important, because most young agents are focused on getting a foothold. Really good coaching encourages them to look ahead to the long-term.

TK: There is no magic pill for building wealth in this business. It takes hard work and saving enough money to get you through the peaks and valleys.

AM: Unless you’re okay with spending the rest of your life chasing that next deal, you have to create and stick with a plan that will give you financial freedom.

For more information, please visit www.nar.realtor.

For the latest real estate news and trends, bookmark RISMedia.com.

St. Cloud Housing Shortage Mirrors National Trend

For Sale Real Estate SignST. CLOUD — Recent figures from the National Association of Realtors shows the supply of homes up for sale has fallen for 21 consecutive months. Those numbers mirror what’s happening in Minnesota too.

Chris Galler is the Executive Director of the Minnesota Association of Realtors. He says the home inventory in St. Cloud, for example, was down 27% this February compared to February 2016. Galler says that’s about half of where they want it to be right now.

One reason is Generation X home owners are staying in their homes longer to recapture the equity lost in the housing crash and that’s leading to lower first-time homebuyer inventory.

Another factor of the housing shortage comes from Baby Boomers who aren’t moving into smaller homes because of concerns over the future housing market and higher prices for their next home or townhouse.

Galler says more people are looking to buy homes with a rebound in the economy and job market. He says an increase in housing starts will help ease the pressure on the home inventory.

the National Association of Realtors Archives – Shelter Island Reporter

BEVERLEA WALZ PHOTO The Town Board held a public hearing on proposed short-term rental legislation in January and another is scheduled for Friday at 5 p.m. in the school auditorium. Pictured above at the previous meeting are, from left, Assistant Town Clerk Sharon Jacobs, Town Clerk Dorothy Ogar, Councilwoman Amber Brach-Williams, Councilman Jim Colligan, Supervisor Jim Dougherty, Councilman Paul Shepherd, Councilwoman Chris Lewis and Town Attorney Laury Dowd.

BEVERLEA WALZ PHOTO The Town Board held a public hearing on proposed short-term rental legislation in January and another is scheduled for Friday at 5 p.m. in the school auditorium. Pictured above at the previous meeting are, from left, Assistant Town Clerk Sharon Jacobs, Town Clerk Dorothy Ogar, Councilwoman Amber Brach-Williams, Councilman Jim Colligan, Supervisor Jim Dougherty, Councilman Paul Shepherd, Councilwoman Chris Lewis and Town Attorney Laury Dowd.

Residents protesting a proposed law to regulate short-term rentals (STRs) have hired a high-powered law firm to represent their side at a public hearing slated for April 7. (more…)

Richmond Association of Realtors wins national award for community outreach

The National Association of Realtors recently recognized the Richmond Association of Realtors with a biennial Community Outreach Award, among six local Realtor associations across the United States. This award recognizes local associations that have worked with their communities to make them a better place to live and do business. RAR was also selected in 2015, the inaugural year for this award.

To be considered for the award, associations must have made use of Realtor Party Community Outreach resources during a two-year period to address a challenge facing their community; developed partnerships with community stakeholders; or involved the public in a project or discussion to improve the community.

NAR recognized RAR with this honor for using one of its “Housing Opportunity” grants to support Project Homeless Connect, an event that matches volunteers and service providers with the homeless, and for its efforts to educate the public on community land trusts and the connection between housing supply and economic prosperity. The association also used the grant to host two vacant property training sessions – inviting Richmond public officials, city staff, property owners, and housing advocates to learn about the effect vacant properties have on communities and real estate values, as well as techniques that can be used to turn these properties into community assets.

For details about NAR’s community outreach programs and awards, visit http://realtoractioncenter.com/community-outreach/.