National Association of Realtors® Sponsors “Now I Get It” Video Series on Yahoo Finance

SUNNYVALE, Calif.–(BUSINESS WIRE)–Yahoo! Inc. (NASDAQ:YHOO) today announced that the National Association
of Realtors® (NAR) will sponsor new episodes of “Now
I Get It
, a popular video series on Yahoo Finance. NAR’s
campaign will connect with future home buyers and renters, especially
millennials, through targeted ads and brand integrations within episodes
that feature Tom Salomone, President of NAR.

“Yahoo Finance is known for its unrivaled access to financial insights
and news, and we’re always looking for new ways to work with great
brands like the National Association of Realtors to help them share a
compelling story with this audience,” said Lisa Utzschneider, Chief
Revenue Officer, Yahoo. “Working with NAR, we’re delivering video
content that’s not only relevant and informative for our users, but
something they can enjoy watching across devices.”

As the exclusive sponsor, NAR will engage viewers around six new
episodes of “Now I Get It” on Yahoo Finance. This special real estate
focused miniseries will answer commonly asked questions about the home
buying process to help consumers make educated decisions, while
reinforcing the value of an experienced broker. During branded segments
at the end of each episode, NAR President Tom Salomone will share
perspectives on topics including when to sell, remodeling, buying vs.
renting and more. The first episode of the NAR sponsored series debuts
today and will focus on the best time to sell a house based on region,
time of year, and type of property. NAR will also run targeted pre-roll
video, native and display ads on Yahoo to amplify the sponsorship. Yahoo
Gemini native ads will enhance the campaign by driving consumers to a
custom Mobile Content Module, featuring articles that highlight each
episode theme. NAR’s campaign on Yahoo was developed in partnership with
the real estate organization’s agency of record, Havas Media.

“Whether you are a current or aspiring homeowner, we’re excited to
partner with Yahoo for this new campaign to share advice and tips on
navigating the real estate market with a wide audience of all ages
through video, native and display advertising,” said Tom Salomone, NAR
President. “With Yahoo’s extensive video advertising solutions and
editorial capabilities, we are creating and sharing content that helps
break the barriers between Realtors® and consumers.”

“Now I Get It” is a popular video series on Yahoo Finance that explains
the business concepts and jargon from the biggest financial stories of
the day. New episodes of “Now I Get It” will air every other week.
Episodes, additional clips and articles are available at https://finance.yahoo.com.

About Yahoo

Yahoo is a guide focused on informing, connecting, and entertaining our
users. By creating highly personalized experiences for our users, we
keep people connected to what matters most to them, across devices and
around the world. In turn, we create value for advertisers by connecting
them with the audiences that build their businesses. Yahoo is
headquartered in Sunnyvale, California, and has offices located
throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East
and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net)
or the Company’s blog (yahoo.tumblr.com).

About the National Association of Realtors®

The National Association of Realtors®, “The Voice for Real Estate,” is
America’s largest trade association, representing more than 1.1 million
members involved in all aspects of the residential and commercial real
estate industries.