National Association of Realtor’s REach Accelerator Program …


The National Association of Realtors® (NAR) announced on Thursday that Virginia-based Pearl Certification will be participating in the prestigious REach® technology accelerator program. The 2017 REach® selection process was particularly competitive, as Pearl was one of only seven firms to be chosen from hundreds of innovative companies that applied.

Pearl offers a high-performing home certification that enables homeowners to recoup the value of investments in energy efficient features when they sell their home. The company also works with builders to certify new home construction.

“The REach® program will provide a tremendous boost to Pearl, enhancing our ability to bring our home certification benefits to homeowners and helping us to engage real estate agents from across the U.S.,” said Pearl CEO and co-founder Cynthia Adams.

2016 home sales were 5.5 million strong, with consumer demand for energy-efficient, high-performing homes continuing to grow. Pearl hopes to capture 20 percent of those transactions through certification of the homes’ high-performing features.

Each year, the National Association of Realtors® strategic investment arm, Second Century Ventures (SCV), selects a small number of applicants to participate in its REach® program. REach® companies receive extensive mentorship and support as well as access to new channels to engage NAR’s million-plus members.

“SCV is unique in its ability to leverage NAR’s industry connections and insights, which position REach® companies for ultimate success. This year’s class has tremendous potential to benefit Realtors® and the clients they serve, well into the future,” said Dale Stinton, president of SCV and NAR CEO.

Local home sellers are already experiencing the benefits of Pearl certification. One Herndon, Virginia property received a Pearl Silver Certification and sold for $36,000 more than the listing price with six offers. “Having the home Pearl Certified made a big difference for this home,” said the listing agent Julie Hawkins of KellerWilliams Realty-Dulles. “Buyers saw the Pearl report and wanted to know more. It was also very helpful in making sure we got the appraisal we needed.”

“I certify all of the high-performing homes I list – new and existing. Pearl verifies their high-performing features, provides great marketing materials and helps attract and educate buyers,” said Greg Slater, Nest Realty agent and former president of the Charlottesville Area Association of Realtors.

“The REach® program opens doors to the most influential and experienced real estate professionals in the U.S.,” said Robin LeBaron, co-founder and president/COO of Pearl. “REach® will help Pearl position itself as a leading national certification standard for high-performing homes.”

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