"I'm excited to join the home pros at HGTVPro in their popular Builders Football League,” Alexander said. “This Web site is a great resource for professional and armchair builders alike, and the BFL is a fun way for both to build team spirit and heat up competitive juices."

Online at the “BFL big screen,” fans can watch exclusive interviews with Alexander, who is the Seahawks all-time leading rusher and was the NFL’s MVP in 2005. Videos include candid commentary on his favorite football moments, his memories playing college ball at the University of Alabama, and even his passion for environmentally friendly building. “I’ve always been interested in home improvement and green construction, so hopefully I’ll learn a few things through this connection to the guys at HGTVPro!” he added.

There are a few new elements to league play this year:

• players can earn bonus points by viewing best practice videos on HGTVPro.com and then correctly answering questions related to the video topics
• one player will be chosen in a weekly random drawing to receive a $100 Circuit City gift card (regardless of points standings, everyone who makes picks has an equal chance to win these prizes)
• after the regular season, players can continue in a bracket-structured playoff, allowing them to extend their season right up to the big game in February

Starting Aug. 18, anyone can sign up to play at http://propicks.hgtvpro.com. Players can join building trade divisions including electricians, plumbers, and landscapers, among other professional trades. These leagues create a competitive and fun environment, and add an additional element of pride and teamwork. Players can even create their own leagues and compete against friends, family and co-workers.

During the 2007 BFL season, HGTVPro.com experienced more than 4 million total page views and the league boasted more than 55,000 registered players. In addition to Shaun Alexander, HGTVPro partnered with Pro Ventures and CAA on this project.